Download E-books Business Management for the Equine Industry PDF

By Sharon Eastwood

Written by means of a group of specialists who mix sleek enterprise wisdom with many years of direct event of operating within the equine undefined, this ebook bridges the distance among glossy enterprise conception and equine company perform. After supplying overviews of the equestrian and the livery area as an in depth instance, half I (Assessing a company) units out find out how to entry the enterprise atmosphere, externally, competitively and with reference to its inner resources.

Part 2 (Management) is going directly to take care of source administration and the way to move approximately strategic making plans and advertising, concluding with an total marketing strategy. half three units out a sequence of case histories to demonstrate the foundations as mentioned partially 1 and 2.

No different ebook applies a really sleek enterprise method of equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a group of equine enterprise experts providing quite a lot of recommendation and companies to the industry.

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