By Stephen Denning, John Seely Brown
This e-book is the tale of ways 4 busy executives, from various backgrounds and diverse views, have been stunned to discover themselves converging at the notion of narrative as an awfully beneficial lens for figuring out and coping with firms within the twenty-first century. the concept that narrative and storytelling should be so strong a device on the earth of corporations was once in the beginning counter-intuitive. yet of their personal phrases, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they got here to work out the ability of narrative and storytelling of their personal event engaged on wisdom administration, switch administration, and innovation ideas in agencies reminiscent of Xerox, the realm financial institution, and IBM.
Storytelling in companies lays out for the 1st time why narrative and storytelling might be a part of the mainstream of organizational and administration pondering. this situation has no longer been made ahead of. The tone of the e-book can also be exact. The engagingly own and idiosyncratic tone comes from a suite of displays made at a Smithsonian symposium on storytelling in April 2001. interpreting it really is as stimulating as spending a night with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and someday profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly textual content. Interviews will all of the authors performed in 2004 upload a brand new size to the cloth, permitting the authors to mirror on their principles and make clear issues or spotlight principles which may have replaced or deepened through the years.
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